Welcome to My Octopus Life

Hi, I'm Dave. I'm a creative generalist reimagining life and career by deploying up to 8 different "tentacles" in an Octopus Style Portfolio Career. This site houses my projects. Listen to a podcast where I talk more about the Octopus Way.

Tentacle 1: Brand Strategy Consulting

I help innovative companies with branding, category design, positioning, and messaging. Status: launched.Learn more

Tentacle 2: Octopus Life Newsletter

I write a Substack about my Octopus life, that will form the basis of a book about the same topic. Status: In progress. Estimated launch: Q4 2026.

Tentacle 3: e-Commerce

I created a series of unusual wall posters to help provoke people's thinking around time, life purpose, meaning, and motivation. Status: Shopify store building in progress. Estimated launch: Q1 2026

Tentacle 4: Secret Taste Project

Stealth mode project. Estimated launch: Q1 2026

Tentacle 5: Musician

I'm learning how to compose ambient cinematic soundtrack music using samples from Spitfire Audio. This is a non-commercial tentacle just for personal enjoyment. Status: launched.

Tentacle 6: Skill Level Asian

Project to help young asian americans in their careers. Estimated launch Q2 2026.

Tentacle 7: Fiction

I have an idea for a book. Doesn't everyone? Satirical, sarcastic post apocolyptic something or another. Estimated launch Q1 2027.

Tentacle 8: Community Project

Off and on I think about starting an Octopus community for people who want to live an Octopus Life. Status: pondering. Estimated launch: unknown.